So we built two tools that do.
Converged.AI and Vermeer.ai are Havas’ proprietary platforms: one reads audiences, the other creates for them. They weren’t built to work alone and together they run as a single pipeline, from the data on why people buy, to the craft that moves them, to data and proof on what works: all with rights and provenance accounted for at every stage of the pipeline.
Meet Converged.AI and Vermeer.ai
HAVAS NETWORK
Converged.AI
Havas Network’s data, technology and AI ecosystem, and the engine behind every audience and media decision we make. It runs on four connected stages: Intelligence reads real audience desire, behaviour and growth potential from first-party, privacy-safe data spanning 100,000+ people across 30 markets (powered by YouGov data); Design turns that reading into a brand and media strategy; Activate connects the strategy to real touchpoints across the customer journey; and Measure tracks business impact and feeds it back into Intelligence. The team call it “a black book, not a black box”: every recommendation is explainable, and client data stays as client data.
PROSE ON PIXELS
Vermeer.ai
Havas’ human-led, GenAI-powered creative production platform, built by Prose on Pixels because nothing on the market solved for the advertising industry specific challenges like legal safetguards, creative control and and craft delivered at scale.. One legally vetted portal houses the leading image and video models — Seedance, Runway, Nano Banana, Google Veo, GPT Image among them — so nothing reaches a creative until Havas legal has cleared it. A team of AI & VFX artists and workflow designers build a bespoke pipeline per client, moving work from rough concept to production-ready, photorealistic asset while keeping full control over composition, lighting, motion and finish.
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