ASAHI SUPER DRY × HISHAM AKIRA BHAROOCHA: THE INFINITE CAN

The challenge Asahi Super Dry’s “Seek What Is Unique” platform makes a specific promise: nothing about the brand repeats itself. Havas wanted an out-of-home campaign that lived up to that promise literally — not a hero image looping on a screen, but advertising that changed every time someone looked at it. That meant building a […]

PEUGEOT: WOW DAYS

The challenge A conventional route meant location scouting, casting, crews across several countries, a shoot and a heavy edit — none of which fitted a schedule where every film had to be finished in under ten days. The hard part was never generating attractive images on their own; it was making each scene hold together, […]

YSL Beauty: A Fully AI-Generated Holiday World

The challenge Holiday is the single biggest and most visually demanding moment on a beauty brand’s calendar: a wall of content spanning product hero shots, animated online formats and seasonal environments, all of which needs to land as one cohesive, premium world, produced against a compressed pre-Christmas timeline. For YSL Beauty, that meant finding a […]

Thirsty Camel: Spirit of the Game

The challenge Thirsty Camel’s customer is exactly the person living and dying with every session of a summer Ashes series. The problem: no sponsorship rights, no broadcast integration, and no path to the category-locked placements competitors had sewn up. The brief was to get the brand into the conversation anyway, at the speed sport demands, […]