ASAHI SUPER DRY × HISHAM AKIRA BHAROOCHA: THE INFINITE CAN

The challenge Asahi Super Dry’s “Seek What Is Unique” platform makes a specific promise: nothing about the brand repeats itself. Havas wanted an out-of-home campaign that lived up to that promise literally — not a hero image looping on a screen, but advertising that changed every time someone looked at it. That meant building a […]